Inspired by their vintage shop, Lucy In Disguise, the range features pieces that span the fashion decades; from Seventies jumpsuits, Twenties beaded flapper styles, Thirties tea dresses, Forties embroidered maxis and Fifties full-skirted looks with super-feminine frills.
"After we'd launched the shop, I think we both felt that we wanted to create vintage styles with more contemporary, clean lines," Allen told us. "Sometimes with vintage clothes the femininity can get lost - the market didn't feel quite perfect, so that's what we've worked on. I've always been into vintage - before I became a pop star it was all I ever wore."
"Vintage sizing can be quite irregular," added Owen. "When we were buying clothes for the shop we saw so much that really nearly hit the nail on the head but not quite."
With personal favourites including the Roxy jumpsuit and the Honky Tonk dress ("I'd wear it with a pair of green flats by day, then chuck on a pair of heels for night"), the sisters' debut line is the first of many.
"We're now working on collection four," said Allen. "This line is all about Lucy In Disguise the character - it's very eclectic. The next few collections become more concentrated and more based on set themes with clear hero pieces. Each piece really stands on its own."
